We recently caught up with Matt Colley, founder of Edidit Ltd, an editorial and content services startup in Norwich. Here’s his story!

Who are you and what is Edidit Ltd?

Hi! I’m Matt. I’ve lived in Norfolk nearly all my life, and have lived in Norwich since 2000. After my role was made redundant last year, I decided to start my own company. I have a genuine love of this city, and I wanted to become part of the ever-expanding startup scene. Edidit Ltd is a brand-new company offering editorial and content services in Norfolk and beyond.

How did you come up with your business name?

I was playing around with variations on the word ‘edit’, and then I found a Latin word edidit. It comes from the verb ēdō, which has many meanings, one of which is ‘to publish’. I stuck with it, started the business and then realised that people have trouble spelling it and pronouncing it. I could easily rename it, but I’m determined to try and get the name out there and see what people make of it. I’ve sinced realised the word is also quite similar to ‘adidas’, so I tried to use that to my advantage when working on my company logo.

What experience do you have in this sector?

I’ve worked in content for nearly 20 years, both agency-side and as a freelancer. I’m a hugely experienced editor, writer and proofreader. I’ve developing long-lasting relationships with clients across a wide range of industry sectors, as well as managing a team of editors and overseeing the quality and accuracy of editorial output across an entire department.

What’s been your favourite project you’ve worked on so far?

In my previous agency role, I oversaw huge multilingual content strategies for Harley-Davidson, working with clients from all over the world. It was a great brand to work with, and the clients were really open-minded and passionate about what they did.

A lot of the work I’ve conducted so far with Edidit is covered by NDAs, but I’ve done some fascinating work on environmental issues, and also a lot of copywriting in the fintech sector, which has taught me a lot. One of the best things about editing and writing work is that you’re always learning things; my motto for life is “Every day’s a school day”.

Finally, I’ve had a lot of fun developing my presence on LinkedIn – I’ve started writing a weekly blog on English language usage called ‘Tuesday morning tips’, which has started to generate some good engagement.

If you want to find out more about Edidit and Matt you can contact him at:

Email: hello@edidit.co.uk

Phone: 07818 062323